Anne Globe, Chief Marketing Officer oversees strategic marketing, branding, licensing, promotions, consumer products, and franchise development. Online TV series launches are front-loaded with digital marketing, trailers, and outdoor advertising concentrated in the 30 days prior to premiere, says Globe. For the Skydance Series "Grace and Frankie" with partner Netflix, "It's amazing how fast the marketing process was," she says. "But there are some similarities (to cinema). A whole season is posted at one time, which is like a movie." Audience viewship data that Netflix collected was detailed and collated rapidly. Globe joined Skydance last year from DreamWorks Animation, where she held a similar post. She began her career in licensed consumer products and national promotions at Universal Pictures.
via Variety Marketing Issue 3/8