Paramount’s Seth Gordon-directed feature adaptation of 1990s TV show Baywatch will now go on Memorial Day weekend, May 26, instead of May 19.
Baywatch moves out of a weekend that got very crowded with four other wide releases that included Fox’s Diary of a Wimpy Kid: The Long Haul, Alien Covenant, Open Road’s The Nut Job 2, and New Line/Warner Bros.’ Annabelle 2 and will now square off with Sony’s sci-fi pic Life and Disney fifthquel The Pirates of the Caribbean: Dead Men Tell No Tales.
That’s a tough bunch, but with Baywatch has social media stars Dwayne Johnson and Zac Efron on their side. The pic also reteams Johnson with his San Andreas co-star Alexandra Daddario. The last Pirates movie opened to $90.1M and that was on a three-day. Then again, Johnny Depp struggled last Memorial Day in opening Alice Through the Looking Glass which posted a FSSM of $33.5M and finaled with a 2.2x gross of $77M, -77% behind its first 2010 installment ($334M domestic).