New York, NY (June 22, 2015)—Audience Entertainment, Paramount Pictures and Skydance today announced the first-ever in-theatre interactive video game as an exciting prelude to the highly anticipated theatrical release of Terminator Genisys at select AMC IMAX® locations nation-wide. Audience members join the Resistance in the Terminator Future War, collaboratively defeating waves of Terminators using their mobile phones.
The game will debut during a special Reddit screening on June 24th. For the film’s nationwide release on July 1st, the game will be playable at AMC IMAX theaters in New York (AMC Lincoln Square IMAX 13), Los Angeles (AMC Universal CityWalk 19 with IMAX), San Francisco (AMC Metreon IMAX 16), Boston (AMC Boston Commons IMAX 19) and Dallas (AMC Northpark IMAX 15). The game is being presented by AMC and IMAX and was designed by Audience Entertainment and Paramount Pictures based on the just-released Terminator Genisys: Revolution game produced by Glu Mobile, available for iOS and Android.
Audience members can participate in the game using any Wi-Fi-enabled mobile device. Prior to the game, the audience will be invited to join a closed and secure Wi-Fi network (doing so requires no download or sign-in of any kind). From there, players will be randomly assigned to one of four teams (red, blue, purple and gold) to fight waves of Terminators in three different settings from the movie. The winning team at each showing at the participating theaters will receive a limited edition collectible “TERMINATOR GENISYS” poster through Friday, July 3 or while supplies last.
“This is a true breakthrough for the movie industry,” explained Adam Cassels, CMO of Audience Entertainment. “Video games are a multi-billion dollar industry, and merging that with the movies in a way that’s interactive, fun and truly memorable is a very exciting proposition for an industry seeking to innovate. This breakthrough may be equally exciting for the video game industry. The movies offer the very best in screen and sound while providing audiences with a first of its kind, collective, in-person gaming experience.”
“For the first time ever, moviegoers can engage with each other in an interactive, digital setting from their own theater seats,” said Megan Wahtera, Senior Vice President of Interactive Marketing, Paramount Pictures. “This unique opportunity is a great way to bring rich online experiences to the big screen to celebrate the release of Terminator Genisys.”
“AMC is thrilled to offer IMAX fans an innovative, interactive experience that will make them part of the Resistance,” said Rob Kim, Vice President of Programming Promotions, AMC Theatres. “We anticipate tickets will sell out quickly.”
The pioneer of big screen interactive technology, Audience Entertainment, has implemented its patented iD (interactive dimension) technology, which reads and reacts to audience movement, in movie theaters, arenas, stadiums and concert venues in eight countries and on four continents. By engaging the audience in a manner that’s truly interactive, Audience Entertainment is creating new and exciting opportunities in advertising, alternative content, movie trailers, movies, gaming and more.
“Terminator Genisys” opens in theaters and IMAX 3D on July 1st, 2015. Fans can experience the film beginning at 7:00 p.m. on June 30th. Tickets are on sale now. To reserve tickets in IMAX 3D, please visit www.IMAX.com/Terminator
Paramount Pictures and Skydance present “TERMINATOR GENISYS.” When John Connor (Jason Clarke), leader of the human resistance, sends Sgt. Kyle Reese (Jai Courtney) back to 1984 to protect Sarah Connor (Emilia Clarke) and safeguard the future, an unexpected turn of events creates a fractured timeline. Now, Sgt. Reese finds himself in a new and unfamiliar version of the past, where he is faced with unlikely allies, including the Guardian (Arnold Schwarzenegger), dangerous new enemies, and an unexpected new mission: to reset the future. Starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke, Jai Courtney, J. K. Simmons, Dayo Okeniyi, Matthew Smith, Courtney B. Vance and Byung-Hun Lee.
Produced by David Ellison and Dana Goldberg. Written by Laeta Kalogridis & Patrick Lussier. Directed by Alan Taylor.
About Audience Entertainment
Audience Entertainment is a New York-based entertainment technology company that makes big screens interactive through its proprietary iD (interactive DimensionTM) technology that reads and reacts to audience movement. Strategically aligned with Barco Inc (NYSE Euronext Brussels: BAR) to help create and shape the future of interactive cinema, Audience Entertainment has implemented its technology in movie theaters, arenas, stadiums and concert venues in eight countries and on four continents. The technology has opened new doors in advertising, alternative content, movie trailers and movies. Past clients include brands such as Coca Cola, Disney Cruise Lines, Nokia, Orange Mobile, Samsung,
Sony, Volkswagon, and Volvo, among others. http://www.audienceentertainment.com
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
Skydance tells big stories and creates immersive worlds, producing narratives that span film, television, games and more. Skydance is currently in post-production on a reset of the TERMINATOR franchise, TERMINATOR GENISYS, to be released on July 1, 2015. The company is also in post-production on MISSION: IMPOSSIBLE – ROGUE NATION, the latest installment in the highly successful franchise starring Tom Cruise with Chris McQuarrie directing, to be released July 31, 2015. Additionally, Skydance recently wrapped production on a disaster film on a global scale titled GEOSTORM written by Dean Devlin and Paul Guyot with Devlin also directing. Skydance will next begin production on STAR TREK 3, the third installment in the JJ Abrams franchise. Simon Pegg and Doug Jung are attached to co-write with Justin Lin to direct. The film is slated for a July 8, 2016 release date.
Skydance’s recent releases include JACK RYAN: SHADOW RECRUIT, from director Kenneth Branagh and starring Chris Pine; WORLD WAR Z, starring Brad Pitt and directed by Marc Forster; STAR TREK: INTO DARKNESS, directed by J.J. Abrams and starring Chris Pine and Zachary Quinto; and G.I. JOE: RETALIATION, directed by Jon M. Chu and starring Bruce Willis, Channing Tatum and Dwayne Johnson. Skydance’s previous projects include Christopher McQuarrie’s JACK REACHER, starring Tom Cruise; MISSION: IMPOSSIBLE – GHOST PROTOCOL, starring Tom Cruise and Jeremy Renner; and the award- winning Coen Brothers film TRUE GRIT, starring Jeff Bridges and Matt Damon.